Diageo unveils 3 rare whiskies including Port Ellen 33 Year Old
Diageo Global Travel & Middle East (GTME) today unveiled three single malt whiskies, describing them as "some of the rarest, most complex and valuable Scotch whiskies in the world".
Port Ellen 33yo and Cragganmore 43yo are travel retail exclusives, while a small allocation of Royal Lochnagar 36yo (RRSP US$5,550) will also be sold domestically. Each is a single cask release.
Just 210 bottles of Port Ellen 33yo (RRSP US$7,020) exist. The distillery closed in 1983. Stocks of Port Ellen whisky are now owned by Diageo. Due to the closing of the distillery, its whisky is becoming more and more rare & collectable.
"Intensely smooth and sweet-centred with gentle salt and spice notes, this well-structured, once-in-a-lifetime island malt is both complex and robust beyond its years, crafted to be savoured and enjoyed," said the company in its tasting notes.
Cragganmore 43yo (RRSP US$3,800) is the oldest Cragganmore ever released by the original distiller, and Diageo believes it to be the oldest ever bottled as a single malt. Just 474 bottles were produced from a hand-selected single cask release, all available exclusively in Dubai Duty Free.
"It is a very complex, dry and bittersweet single malt. Unusually spicy, it has great depth of character and a long, dry finish with a pleasingly charred warmth."
Only 174 bottles of Royal Lochnagar 36yo old have been produced. Diageo noted: "In 1848 Queen Victoria and Consort Prince Albert visited the distillery and subsequently granted it a Royal Warrant. At that time Highland malt whiskies were somewhat more robust and vibrant than they are today and this 1978 single malt pays homage to this with its distinctive Highland profile, deep and rich character and abundance of fruit and spice."
Diageo Global Travel and Middle East Global Marketing Director Peter Fairbrother said: "We are investing in our amazing range of single malts to drive growth in the Scotch category in travel retail.
"These single malts are some of the rarest, most distinctive and most valuable whiskies in the world. The exclusivity of these whiskies cannot be overstated as only a few hundred bottles of each exist.
"Each of these exclusive single malts has a distinguished heritage and a compelling story and presents a unique opportunity for collectors and whisky lovers to own a piece of Scotch whisky history."